Post by parvej64 on Nov 19, 2023 6:35:55 GMT
Positioning of medical websites Positioning aims to increase the website's visibility in organic, i.e. free, search results. In the case of medical facilities, doctor's offices, physiotherapy offices, and health service providers, such activities are also carried out. Website positioning in the medical industry is similar to activities carried out in other industries. However, we must remember about prohibitions and restrictions, for example that the content cannot have the characteristics of advertising.
We cannot guarantee the best effectiveness of activities or the lowest prices. Medical marketing and the advertising ban Let's start by quoting the information contained in Resolution of the Supreme Medical Council of December. A doctor photo retouching or dentist cannot advertise their services and may disclose to the public: professional title information on the scope and types of health services provided office hours reception place academic title, academic degree specializations contact number information on competences in narrower medical specializations information health services information on prices and payment methods (placing information on the website or via information telephones).
Furthermore, the content must be devoid of advertising features. Pursuant to the Resolution, the content may not: encourage potential patients to use medical services, contain information on the quality of medical equipment, contain information on methods, effectiveness of treatment time, contain colloquial expressions, contain information on prices and payment methods - with the exception of paragraph of the resolution. However, the Code of Medical Ethics states that creating a positive image and building a professional reputation should be based solely on work results. Using the doctor's name for commercial purposes is prohibited.
We cannot guarantee the best effectiveness of activities or the lowest prices. Medical marketing and the advertising ban Let's start by quoting the information contained in Resolution of the Supreme Medical Council of December. A doctor photo retouching or dentist cannot advertise their services and may disclose to the public: professional title information on the scope and types of health services provided office hours reception place academic title, academic degree specializations contact number information on competences in narrower medical specializations information health services information on prices and payment methods (placing information on the website or via information telephones).
Furthermore, the content must be devoid of advertising features. Pursuant to the Resolution, the content may not: encourage potential patients to use medical services, contain information on the quality of medical equipment, contain information on methods, effectiveness of treatment time, contain colloquial expressions, contain information on prices and payment methods - with the exception of paragraph of the resolution. However, the Code of Medical Ethics states that creating a positive image and building a professional reputation should be based solely on work results. Using the doctor's name for commercial purposes is prohibited.